LinkedIn Team Assessment

The LinkedIn presence of your sales team can be compared against a set of standards to give it a “score”. This will help find those glaring holes that push away prospects without your even knowing that it is happening. This simple 10-point assessment technique will make that easy. Learn who has invested the time and energy with LinkedIn and who has not?

A quick and simple assessment tells you:   

  1. What the baseline is for the group as a whole.
  2. Who the rockstars are – the “natural leaders”.
  3. Who needs help and WHAT KIND of help.    
  4. Things that can be exploited in a good way.
  5.  Potential risks due to lack of knowledge


The LinkedIn profile is the centerpiece, but that’s not all.


Here is what to look for. Each question is worth 1 point, for a total of 10 points.

  1. Does the profile EXIST and does it include a headshot picture?

2. Has the headline information been updated or improved from the LinkedIn default?

3. Have they posted a status updated in the last month?

4. Do they have 500+ direct connections?

5. Do they have any text in their Info Section (formerly summary)?

6. Is the Info Section built out and worded in the 1st person?

7. Do they list any contact information on the profile – phone, e-mail?

8. Does the current job show and is it properly linked to the company page (look for a logo)?

9. Do they have 2 or more LinkedIn recommendations?

10. Do they belong to 5 or more LinkedIn Groups?


This assessment work can be done by anyone knowledgeable with LinkedIn. In a short call, we can coach even an individual with lesser LinkedIn skills to do this work. Candidates include administrative assistants, marketing, HR or even managers. We can do it as an outsourced service as well.

Make It a Contest

Sales reps are highly competitive and they like numbers. Use this technique to incent them to improve their LinkedIn presence and, in doing so, improve their sales performance. Posting scores for all to see will help a lot. They will improve quickly from the peer pressure.

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